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Sales & Marketing
 Online Tutoring : Forum : Quiz Questions - Economics & Business Studies : Sales & Marketing
Topic Topic: Loss leader Post ReplyNew Question
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Joined: 26 June 2005
Posts: 918
Posted: 04 December 2005 at 12:51am | IP Logged Quote System

                   is a product which is sold knowingly at a loss or uneconomically low profit with the purpose of attracting the attention of customers to other more profitable products. For example, a retailer might sell very cheap T-shirt in the hope that, when in the shop, customers will do the rest of their shopping at its normal prices.
    A.   Sacrificial product
    B.   Loss leader
    C.   Attractor
    D.   Pull-in
 QUIZ QUESTION #2209 created by Mbaman on 03 December 2005 at 7:00pm

Correct answer: B    Correct clicks: 36.82%  Wrong clicks: 63.18%
    A.   [78 clicks 28.16%] 
    B.   [102 clicks 36.82%] 
    C.   [53 clicks 19.13%] 
    D.   [44 clicks 15.88%] 
Please discuss this quiz question.
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