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Sales & Marketing
 Online Tutoring : Quiz : Sales & Marketing
The entire stream of purchases over a lifetime of patronage. Check your score
  Play           Question 4 of 11 in this category.    

               is the value of the entire stream of purchases that the customer would make over a lifetime of patronage.
 
A.
Customer lifetime value
B.
Customer profitability
C.
Share of wallet
D.
Customer lifetime cost

 
  * Quiz question created by Tutor9660 on 13 August 2005 at 11:01pm

 
 
 
 
 
 

 




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