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Sales & Marketing
 Online Tutoring : Quiz : Sales & Marketing
A product which is sold knowingly at a loss Check your score
  Play           Question 1 of 11 in this category.    

                   is a product which is sold knowingly at a loss or uneconomically low profit with the purpose of attracting the attention of customers to other more profitable products. For example, a retailer might sell very cheap T-shirt in the hope that, when in the shop, customers will do the rest of their shopping at its normal prices.
 
A.
Sacrificial product
B.
Loss leader
C.
Attractor
D.
Pull-in

 
  * Quiz question created by Mbaman on 03 December 2005 at 7:00pm

 
 
 
 
 
 

 




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